Imagine if your company built a product for people looking to fix their car...AND find marital advice...AND purchase art online...

You'd probably use up a lot of resources trying to build something that pleased all those different people, right?

And ironically, it'd end up pleasing none of them.

That's because great product development requires focus.

People seem to get this principle when it comes to a product, but forget it when it comes to culture.

Some organizations in the pursuit of something good (pleasing everyone), unintentionally create something bad (a culture that tries to 'be everything to everyone.')

The problem is 'being everything to everyone' is not only not optimal, it's not possible.

So what do you do?

You have to define who you are and want to be and then hire people who align with those realities and goals.

NOTE: Doing this means your culture will NOT be some things, which means it won't be for everyone.

That's okay.

It's the price you pay to become something special.