We've covered culture a lot the last few principles. It's that important.

The truth is far too many leaders & organizations don't prioritize culture enough.

If you're their competitor (for talent or customers), you're happy about that.

Still, Principle 32 is for them:

"Culture matters more than you think."

A company will thrive or die by its culture.

Succeeding with a great culture is like riding a wave.

Succeeding with a bad culture is like swimming against a current.

Here's a few tips for molding a great culture:

1. HIRE RIGHT: Hiring is the strongest way to protect a great culture or transform a bad/average culture.

2. OPERATE RIGHT: A great culture must be designed into how you operate...

-Talk about it all the time.
-Reinforce it with onboarding, training, events, traditions, rituals, visuals, etc.
-Recognize & reward behaviors that embody the culture [Promote those people].
-Penalize behaviors that don't [yes, you may have to fire some people].

What have you seen companies do to create/reinforce a great culture?